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Chinese phone maker Xiaomi and South Korean tech major Samsung ar focusing on users who ar searching for smartphones within respective brands and not those who ar undecided, in a new report said on Monday.

Both the smartphone players are also focusing on users who are searching for smartphones with a determined mind. The share of voice or SOV of Xiaomi is 67 % and 47 % for Samsung, said market research firm by techARC in its "Digital and E-Commerce SOV insights for Smartphones" report.

Share of voice in on-line advertising is an advert revenue model that focuses on weight or percentage among other advertisers.

When users ar looking for smartphones using generic keywords (where the user hasn't made up the mind), other brands (non-Samsung and Xiaomi) had a combined SOV of 38 %.

Samsung and Xiaomi don't have any presence in the digital advertising results for such keywords. As a result, those who ar searching for any smartphone end up landing at advertisements of other brands.

"E-commerce is turning into an overcrowded space for smartphones and it becomes important for their digital promoting teams to play their cards well.

"They need to make sure that they're prominently and adequately present when a purchaser is searching for a smartphone," said faisal Kawoosa, Founder and Chief Analyst, techARC.

E-commerce portals like Amazon and Flipkart get pleasure from 42 % SOV just in case of generic keywords, helping other brands to come into the zone of consideration of prospect consumers.

techARC made this report along side mFilterIt, a worldwide digital fraud detection prevention company.
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